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For more than 40 years, Charm Diamond Centres has been selling quality diamonds, fine jewellery, name-brand timepieces and a selection of popular gift ideas. Founded in 1972, CHARM has grown from a single store operation to a successful national company with over 700 employees, across seven provinces.  CHARM has become the country's largest privately owned jewellery company in Canada. Whether you visit a store in Halifax, Nova Scotia or Calgary, Alberta, you’ll always find eager, well-trained sales professionals that are dedicated to offering uncompromised and courteous service.

Learn more about who we are and what we offer.


Store Locations

Find the nearest Charm Diamond Centres store location in your area; complete with address and phone number.

Career Opportunities

We’re passionate about the people we hire. Learn about and apply for one of our current career opportunities.

In The News

Stay up to date with current news and find additional information with our selection of past press releases.

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For over 39 years, we’re proud to support many charitable initiatives, both locally and across the country.

Contact Us

Call us toll-free; send us your questions/comments via email or chat live with one of our representatives.

Charm Connect

Get connected with Charm through a variety of social media channels and let your voice be heard.

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