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October 19th, 2012

, Ontario)  Charm Diamond Centres announced today it has opened its 70th store at Quinte Mall in Belleville, Ontario.  The flagship store is the Company’s largest store to date and features a Swarovski store-in-store partner boutique.  The opening coincides with the Company’s 40th anniversary and fortifies the Company as the largest Canadian owned and operated independent jeweller.
Belleville sets the new precedent for jewellery stores.  It’s our largest to date at 2500 square feet and we’ve partnered with Swarovski to create the ultimate shopping experience,” says Troy Calder, President of Charm Diamond Centres.  “We have built our business on quality, trust and experience and have helped thousands of Canadians celebrate the most important moments of their lives – love, marriage, anniversaries and other milestones,” he said.
The Belleville store welcomes a familiar face in the community with the appointment of Cathy Powers as Store Manager.  Ms. Powers is a well-known face at the Quinte Mall having been in the jewellery industry for nearly 30 years.
Charm Diamond Centres is responsible for many firsts in the jewellery industry including the introduction of Lifetime Warranties on diamond product and the first jeweller to bring Canadian diamonds to the forefront.  Charm’s, Glacier Fire Signature collection is 100% Canadian artefact being mined, cut and polished in Canada. 
In addition to being a leader in the bridal and diamond market, Charm Diamonds also carries some of the world’s most sought after brands including LeVian®, a favourite of celebrities and is often seen on the red carpet, Raquelle Bianco, a 1920’s European inspired collection and Chamilia fine bead jewellery.  
Charm Diamond Centres is a five time recipient of the prestigious, Canada’s 50 Best Managed Companies.  “We have enjoyed success over the last 40 years by offering our customers a variety of fine jewellery complimented by exceptional quality and low prices,” says Calder.  “Our mission is to ‘Win the Customer for Life’ and we take a genuine interest in the well-being of our employees, our customers and the communities we serve,” he said.