About Us - Your Jeweller

The story of Charm Diamond Centres begins in 1972 when Charm opened the first store in Dartmouth, Nova Scotia. Since then, the company has grown into the largest independently owned Canadian jewellery company boasting over 60 stores, providing quality merchandise, and friendly service throughout Nova Scotia, Newfoundland, New Brunswick, Prince Edward Island, Ontario, Alberta and Saskatchewan

Elegant Jewellery at reasonable prices.

Charm Diamond Centres carry a variety of fine quality jewellery, name-brand time pieces and a selection of popular gift ideas. Whether for personal wear or gift purposes, a Charm Diamond customer will always find a stunning array of jewellery at prices that allow for your elegant and everyday lifestyles.

Friendly and knowledgeable service that makes each visit a pleasure.

Friendly and knowledgeable service makes each visit a pleasure. In our retail stores, Charm has over 300 employees that are eager, well trained sales professionals, dedicated to offering quality merchandise with friendly, personal service.
Every guest to Charm Diamond Centres stores or at Charm's website, you can expect to meet sales associates with a wide range of product knowledge, who welcome every question with warm, personal attention. If you need advice on buying jewellery, visit our informative section on this site under "Buying Tips".

We at Charm Diamond Centres believe in and are committed to the action taken by the World Diamond Council to stop the sale of conflict diamonds.  Our diamond suppliers use the ‘Kimberley Process and System of Warranties’ to ensure that all our diamond products are from legitimate sources, not involved in funding of conflict, and are in compliance with UN resolutions.
For more information on the ‘Kimberley Process and System of Warranties’ or facts about the diamond industry, please visit www.diamondfacts.org.

Online Catalogue Note, if there is a difference in price between the web site and our retail stores on products other than Web Site Specials, the sales price will be the retail store price. On some occasions the web site can create errors beyond our control. Merchandise may be enlarged to show detail and may not always be exactly as shown. Typographic errors are subject to correction. We apologize for any inconvenience.