The perfect sparkle for the season

This seasons top trends at your fingertips, with exclusive items you will not find anywhere else! Save up to 50% off now

Shop and save up to 50% off now!

Sparkle now, pay later with our Flexiti Card

Top collections to explore

Our Spring Diamond Sale is one now!

Save up to 50% this season with show stopping sparkle!

Sparkle like no other, shop now!
Make Mom Shine!

Shop our Mother's Day Inspired Jewellery!

Add to their jewellery box now!

Find the joy with The Canadian Love Map Podcast

From ordinary to extraordinary we have Canadian love stories that you will love!

Listen, like and review now!
Don't Pay Until 2025*

Flexible financing, easily managed payments. Peace of mind browsing. 

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Show off your great taste! Take a snap wearing your new CHARM purchase and tag #MyCharmLife and you could be featured on our social pages.

#mycharmlife #charmdiamonds

Charm offers beautifully designed engagement rings, wedding bands, diamond earrings, bracelets, and more.

For 50 years, Charm Diamond Centres has proudly been a part of countless Canadian love stories. With a commitment to ethically sourced and conflict-free diamonds, we offer the largest selection of Canadian diamond jewellery. We look forward to bringing a little Charm to life’s most precious moments.

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