We are Canadian, eh?

Shop our top Canadian diamond collections today! 

Act now, shop today, and save more than ever!

Sparkle now, pay later with our Charm Flexiti Card

Top collections to explore

Spring into savings with our Spring Diamond Sale

Enjoy up to 50% off on your favourite items – shop today and save big!

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Wear your story with Personalized Gems

Discover personalized jewellery crafted for your heart, made right here in Canada!

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A true Canadian Treasure

Shop our Exclusive Canadian Diamond Collection today!

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Don't Pay Until 2026*

Flexible financing, easily managed payments. Peace of mind browsing. 

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Show off your great taste! Take a snap wearing your new CHARM purchase and tag #MyCharmLife and you could be featured on our social pages.

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Charm offers beautifully designed engagement rings, wedding bands, diamond earrings, bracelets, and more.

For 50 years, Charm Diamond Centres has proudly been a part of countless Canadian love stories. With a commitment to ethically sourced and conflict-free diamonds, we offer the largest selection of Canadian diamond jewellery. We look forward to bringing a little Charm to life’s most precious moments.

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