Sun-kissed Styles You’ll Swoon Over.

Summer’s heating up—and so are the deals! Grab up to 50% off styles that brings the shine.

Shop Summer Love and Save

Sparkle now, pay later with our Charm FlexitiCard

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Top collections to explore

Heat Up Your Look for Less

Enjoy up to 50% off on gorgeous styles – shop today and save big!

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Bold. Modern. Unforgettable.

Discover SteelX today!

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Stunning sparkle for your most celebrated moments

Find that special something for that special someone, from simple to statement to sentimental. Shop our top categories.

Save big, on jewellery box staples!

Up to 50% Off – Shop & Save

Sparkle for everyone this season!

A true Canadian Treasure

Shop our Exclusive Canadian Diamond Collection today!

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Don't Pay Until 2026*

Flexible financing, easily managed payments. Peace of mind browsing.

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Show off your great taste! Take a snap wearing your new CHARM purchase and tag #MyCharmLife and you could be featured on our social pages.

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Charm offers beautifully designed engagement rings, wedding bands, diamond earrings, bracelets, and more.

For 50 years, Charm Diamond Centres has proudly been a part of countless Canadian love stories. With a commitment to ethically sourced and conflict-free diamonds, we offer the largest selection of Canadian diamond jewellery. We look forward to bringing a little Charm to life’s most precious moments.

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A Seamless, Supported Shopping Experience

Yours now, pay later

Set up flexible monthly payments* on your purchase, so you can buy stress-free.

Personalized Appointments

Book an in-store appointment with us to get customized, expert advice.

Fuss-free returns

If your purchase doesn’t feel quite right, our flexible return policy can help.

Let our friendly experts help you find your perfect piece.

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