Limited time offer! Shop now and sparkle with our stunning pieces. Don’t miss out!

Save up to 50% with our Pre-Inventory sale!

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Sparkle now, pay later with our Flexiti Card

Top collections to explore

Shop our end of season Pre-Inventory Sale

Save up to 50% this season with show stopping sparkle!

Sparkle like no other, shop now!
Shine Like the Tuscan Sun With Tuscany Gold

Traditional styles and top trends - discover the exclusive collection today


Add to your jewellery box now!

Elevate your style sustainably with Citizen

Elevate your style with Citizen, offering exceptional quality at an unbeatable value.

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Don't Pay Until 2025*

Flexible financing, easily managed payments. Peace of mind browsing. 

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Show off your great taste! Take a snap wearing your new CHARM purchase and tag #MyCharmLife and you could be featured on our social pages.

#mycharmlife #charmdiamonds

Charm offers beautifully designed engagement rings, wedding bands, diamond earrings, bracelets, and more.

For 50 years, Charm Diamond Centres has proudly been a part of countless Canadian love stories. With a commitment to ethically sourced and conflict-free diamonds, we offer the largest selection of Canadian diamond jewellery. We look forward to bringing a little Charm to life’s most precious moments.

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