Blossom & Save up to 50% off this Spring

Dazzle this season with hot deals on fresh finds and top trends.

Shop Spring and Save

Sparkle now, pay later with our Charm FlexitiCard

Get instant approval in the comfort of your own home. See details.

Top collections to explore

Spring Refresh With Big Discounts

Enjoy up to 50% off on gorgeous styles – shop today and save big!

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Bold. Modern. Unforgettable.

Discover SteelX today!

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Stunning sparkle for your most celebrated moments

Find that special something for that special someone, from simple to statement to sentimental. Shop our top categories.

Save big, on jewellery box staples!

Up to 50% Off – Shop & Save

Sparkle for everyone this season!

A true Canadian Treasure

Shop our Exclusive Canadian Diamond Collection today!

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Don't Pay Until 2026*

Flexible financing, easily managed payments. Peace of mind browsing.

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@CHARMDIAMONDS

Show off your great taste! Take a snap wearing your new CHARM purchase and tag #MyCharmLife and you could be featured on our social pages.

#mycharmlife #charmdiamonds

Charm offers beautifully designed engagement rings, wedding bands, diamond earrings, bracelets, and more.

For 50 years, Charm Diamond Centres has proudly been a part of countless Canadian love stories. With a commitment to ethically sourced and conflict-free diamonds, we offer the largest selection of Canadian diamond jewellery. We look forward to bringing a little Charm to life’s most precious moments.

Get to Know Us

A Seamless, Supported Shopping Experience

Yours now, pay later

Set up flexible monthly payments* on your purchase, so you can buy stress-free.

Personalized Appointments

Book an in-store appointment with us to get customized, expert advice.

Fuss-free returns

If your purchase doesn’t feel quite right, our flexible return policy can help.

Let our friendly experts help you find your perfect piece.

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