Savings for your love this Valentine's day

Save up to 50% OFF on top products. Shop now for special gifts from the heart!

Act now, shop today, and save more than ever!

Sparkle now, pay later with our Charm Flexiti Card

Top collections to explore

Shine bright this Valentine's with saving up to 50% off

Deals to love for life's special moments this Valentine's Day!

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Introducing Above Love Lab Grown Diamonds

A diamond like no other with a 100 facet secret star.

Discover the collection

A true Canadian Treasure

Shop our Exclusive Canadian Diamond Collection today!

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Don't Pay Until 2026*

Flexible financing, easily managed payments. Peace of mind browsing. 

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Show off your great taste! Take a snap wearing your new CHARM purchase and tag #MyCharmLife and you could be featured on our social pages.

#mycharmlife #charmdiamonds

Charm offers beautifully designed engagement rings, wedding bands, diamond earrings, bracelets, and more.

For 50 years, Charm Diamond Centres has proudly been a part of countless Canadian love stories. With a commitment to ethically sourced and conflict-free diamonds, we offer the largest selection of Canadian diamond jewellery. We look forward to bringing a little Charm to life’s most precious moments.

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