Home / Careers


Since 1972, Charm Diamond Centres has helped Canadians create and celebrate love stories that span generations. We are there along the way as our customers become engaged or celebrate anniversaries, birthdays, graduations, and many more of life’s milestones. From the first browse to the final bow on the box, we help our customers find the perfect gift for their loved one; the gift that will light up their eyes, make them smile, and take their breath away - the gift they will say ‘Yes!’ to. 

These stories are what drive us to be the best at what we do. They inspire us every day to make meaningful connections with our customers. We are honoured to help our fellow Canadians celebrate life’s most precious moments and turn those moments into lasting memories.

We take pride in being Canada’s largest family owned and operated jewellery chain and understand our success lies in the foundation of our moral values. Our customers know when they step into one of our stores they will be greeted warmly and treated like family. They have come to know and appreciate the quality of service and product standards we provide. They depend on our transparent pricing and product guarantees and know we are there with them every step of the way. This trust keeps our customers coming back and helps us fulfil our company mission to Win the Customer for Life.

Our teams in our stores across the country listen to and understand our customers. With our extensive training program, our sales associates are highly skilled and equipped with superior product knowledge and people skills. These standards are evident in the way we treat our customers, our coworkers, and communities. We listen to understand, welcome diversity, uplift others, and above all, build trust and bring positivity to those around us. We believe these values are the key to living the charmed life!

From our Part-Time Sales Associates to our Regional Managers, our team members all possess the same qualities. They are passionate about what they do and have a desire to build lasting relationships. They are courteous, professional, and focused on making a special moment even more special by creating an extraordinary personal experience for each and every customer. They are self motivated and have a desire to succeed; consistently striving to exceed goals and be the best at what they do. 

If you’d like to join us and play a role in helping Canadians celebrate their love stories click here to view our current job opportunities.