November 07 2016

Charm Diamonds: Celebrating Life’s Biggest Moments

From the moment you say, ‘yes’ your engagement ring becomes a beautiful symbol of the one you promise to love forever. It’s a token of the memories you have and the memories you’ll make together. For more than 40 years, we’ve been helping Canadians celebrate and commemorate all of life’s biggest moments.

Charm Diamond Centres has grown from humble beginnings. Founded by Richard Calder in 1972, our first store in Dartmouth, Nova Scotia focused on charms, and has grown to include over 73 stores across Canada, proudly retailing Canada’s largest selection of Canadian diamonds.

We offer several stunning diamond collections including Glacier Fire Canadian Diamonds, Victor Diamonds of Ontario, and our deliciously gorgeous chocolate collection from Le Vian. In 2014 Calder launched his own his Signature Collection, Charmed by Richard Calder. Charmed is a unique designer bridal line -- it’s the first designer line for Canadians by a Canadian.

From the beginning, Calder’s mission has been to, “Win the Customer for Life.” He believes providing excellent customer service and the best price is key to making that happen.

Calder’s commitment to both his employees and customers led to Charm Diamond Centres being bestowed with the prestigious Canada’s Best Managed Companies designation in 2008, and now named a platinum member of the distinctive program. Calder was also named the Ernst & Young Entrepreneur of the Year in 2007 and is an inductee into the Nova Scotia Business Hall of Fame.

After many years in the jewellery business, Calder’s passion for beautiful jewellery has not diminished. “It’s very fulfilling to see customers appreciate the designs and styles we’ve chosen,” he says,“ and it’s exciting to see customers wearing our products and loving them.” 

          
“Although I’ve been designing rings for years, I’ve never put my name to a collection. These designs are influenced by styles from all around the world,
though I prefer to keep the collection close to Canadian trends and stay true to the use of Canadian materials.” - Richard Calder                

Whether you’re looking for something from our Glacier Fire Canadian Diamond line, a premium brand of Canadian diamonds, or LeVian, featuring the rich chocolate diamonds that are so often seen on the Red Carpet at high profile events, or perhaps Chamilia charm bracelets, men’s wedding bands, or watches by Daniel Wellington, Michael Kors, Guess, Citizen and Bulova, the staff at Charm Diamond Centres are prepared to help you. We can even assist customers looking for custom design rings.

You can start your journey toward becoming a customer for life by visiting any one of our Charm Diamond locations throughout Canada.

To find a Charm store near you visit our Store Locator