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Show off your summer love with up to 50% off!

Shine this season with unique and classic jewellery box essentials!

Shine now, pay later with our flexible payment options

Gifts that put smiles on faces

The perfect gifts for everyone in your life

Find that special something for that special someone, from simple to statement to sentimental. Shop our top categories.

Top collections to explore

Add some spring sparkle this season.

Shop now to save up to 50% on Canadian summer styles.

Sparkle more now!

A true Canadian Treasure!

Our Canadian Diamond Collection is sure to impress

Shop our My Canada Collection now!

Sparkle and shine like the Tuscan Sun

Shop Yellow gold trends now!

Explore our Tuscany Gold collection now

A new kind of sparkle

Discover our New Brilliance by Chemistry Collection today

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Don't Pay Until 2024*

Flexible financing, easily managed payments. Peace of mind browsing.

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@CHARMDIAMONDS

Show off your great taste! Take a snap wearing your new CHARM purchase and tag #MyCharmLife and you could be featured on our social pages.

#mycharmlife #charmdiamonds

Charm offers beautifully designed engagement rings, wedding bands, diamond earrings, bracelets, and more.

For 50 years, Charm Diamond Centres has proudly been a part of countless Canadian love stories. With a commitment to ethically sourced and conflict-free diamonds, we offer the largest selection of Canadian diamond jewellery. We look forward to bringing a little Charm to life’s most precious moments.

Get to Know Us

A Seamless, Supported Shopping Experience

Yours now, pay later

Set up flexible monthly payments on your purchase, so you can buy stress-free.

Personalized Appointments

Book an in-store or virtual appointment with us to get customized, expert advice.

Fuss-free returns

If your purchase doesn’t feel quite right, our flexible return policy can help.

Let our friendly experts help you find your perfect piece.

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