Bloom brighter this spring with our stunning diamond sale!

Enjoy dazzling savings of up to 50% off during the sparkling Spring season!

Shop and save up to 50% off now!

Sparkle now, pay later with our Flexiti Card

Top collections to explore

Bloom brighter this spring with our stunning diamond sale!

Save up to 50% this season with show stopping sparkle!

Sparkle like no other, shop now!
Bella Moda is always in style!

Traditional styles to unique sparkle - discover the exclusive collection today

Add to their jewellery box now!

Lab Grown Diamonds - A New Kind of Sparkle

Elevate your style sustainably with lab-grown diamonds, offering exceptional quality at an unbeatable value.

Shop now!
Don't Pay Until 2025*

Flexible financing, easily managed payments. Peace of mind browsing. 

Apply Today


Show off your great taste! Take a snap wearing your new CHARM purchase and tag #MyCharmLife and you could be featured on our social pages.

#mycharmlife #charmdiamonds

Charm offers beautifully designed engagement rings, wedding bands, diamond earrings, bracelets, and more.

For 50 years, Charm Diamond Centres has proudly been a part of countless Canadian love stories. With a commitment to ethically sourced and conflict-free diamonds, we offer the largest selection of Canadian diamond jewellery. We look forward to bringing a little Charm to life’s most precious moments.

Get to Know Us