It's the season for Celebration! Save up to 50% now!

This seasons top styles at your fingertips!

Shine now, pay later with our flexible payment options

Jaw dropping gifts for everyone

Top collections to explore

Looking for Jewellery Box Essentials?

Celebrate with savings of up to 50% off !

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Stunning Canadian Diamonds are trending

Shop the Glacier Fire Collection today!

Sparkle Brighter now

A new kind of sparkle

Discover our New Brilliance by Chemistry Collection  today 

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Don't Pay Until 2024*

Flexible financing, easily managed payments. Peace of mind browsing. 

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Show off your great taste! Take a snap wearing your new CHARM purchase and tag #MyCharmLife and you could be featured on our social pages.

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Charm offers beautifully designed engagement rings, wedding bands, diamond earrings, bracelets, and more.

For 50 years, Charm Diamond Centres has proudly been a part of countless Canadian love stories. With a commitment to ethically sourced and conflict-free diamonds, we offer the largest selection of Canadian diamond jewellery. We look forward to bringing a little Charm to life’s most precious moments.

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